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An Overview of the Price System

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As market participants, consumers and businesses play dual role. Businesses supply final output (1) of products and services - rock concerts, bananas, hair stylings - but also must hire or demand resources to produce goods and services. Consumers demand rock concerts, bananas, and hair stylings for final consumption but also supply labour and entrepreneurial ability as well as quantities of land and capital to earn income for the purchase of products and services. In other words, we speak about markets of products (output markets and markets of resources (input markets). Each market depends on the other.

Prices are the impulses of information that make the entire system of input and output markets operate. Take the prices of fad (2) goods. At times certain goods or services - such as Rubic’s cube or hula hoops - have quickly appeared and then disappeared. When a fad begins to catch on (3), prices tend to be high because there is a high and growing demand and because resources necessary to produce the goods may be scarce (4). It takes time to adopt resources, machinery, labour, and marketing channels to the production of the fad product. Initially high prices signal the scarcity of goods and resources. As more entrepreneurs and businesses understand the profit opportunities associated with the fad product and as more resources are used to produce it, prices of both the resources and the product change accordingly.

The price system reacts similarly with goods that remain in the market for a longer time. Consider the development of computer technology in the 1960s. Initial investments by producers were substantial. The wages of computer programmers and technicians were high because there was a relative scarcity (5) of workers who had skills to produce and use computers.

High demand and relative scarcity mean high wages. However, high wages are also an excellent piece of information that may cause changes that finally result in lower wages. From the 1960s to the present, many schools teaching computer technology have appeared, reducing the scarcity of this resource. Demand for computer technology, however, has grown over time. So nowadays the wages for people providing services essential to production depend on consumers’ demand for computers and supply conditions in the market for these services.

Supply and demand in all markets is at the core of economics.


Пояснения к тексту:

1. output выпуск

2. fad прихоть, причуда; преходящее увлечение чем-то

fad goods товары, временно имеющие огромный спрос среди

потребителей;

3. to catch on становиться модным;

4. scarce скудный, недостаточный;

5. scarcity нехватка, недостаточное количество.


V. Ответьте на вопросы письменно:


1.
What do businesses and consumers as market participants do?

2.
What happens when a fad begins to catch on?

3.
Why were the wages of programmers and technicians high in the 1960s?

 

III вариант


I. Перепишите следующие предложения; подчеркните в каждом из них

глагол-сказуемое и определите его видо-временную форму и залог.

Переведите предложения на русский язык. Запишите предложения в

вопросительной и отрицательной формах.


1. The group has completed the statistical analysis of the data.

2. Unfortunately, things are getting more expensive.

3. The participants of the negotiations had discussed the major problems

by 2 a.m.


II. Перепишите следующие предложения; подчеркните в каждом из них

модальный глагол или его эквивалент. Предложения переведите.

1. The company had to lower the price of its product because it was not in great

demand.

2. You may start a business at will, but in many cases you must first obtain a

license.

3. A breakdown of the credit mechanism can lead to disastrous consequences.


III. Перепишите следующие предложения, подчеркните в них

придаточные предложения, укажите их тип (например, бессоюзное

придаточное определительное предложение или дополнительное

придаточное предложение, вводимое союзом that)


1. Every individual has some basic wants which usually deal with food,

clothing, and shelter.

2. The purpose of economic activity is not just to produce the greatest number of

goods but to manufacture the right mixture of all the things people really

want.

3. Some economists believe that the government is the servant of the people and

exists to promote their welfare.


IV. Перепишите и письменно переведите текст.





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