Donetsk National University of Economics and Trad after M. Tugan-Baranovsky, Donetsk
The objective reality nowadays is the functioning processes that occur in all the areas of world economy integration. Due to present management conditions of Ukrainian enterprises we are to take into global processes as well that are fist of all expressed in the combination and interaction of the processes mentioned above.
Experts believe that the depth of the integration process is also erratic. The increase of activity on the level of certain managing entities, enterprises, corporations, organizations (lower level of integration processes) that actively establish economic ties is typical for the current situation. First of all the activity of big business enterprises is marked.
The objective reflection of underlying integration processes is the change and formation of new tendencies on particular commodity markets. The indicator of the depth of integration market processes is the formation of general tendencies of consumption development and coordination of management conditions of the basic managing entities.
The market of baby food products was one the first affected by integration processes. This product group is combined with specific consumer profiles and is based on a powerful universal instinct that is characteristic of any human being independently of his/her social differences. Perhaps this is the underlying base of integration and globalization of this market.
Food products are intensive production, considerable material and scientific recourses are spent on its development and quality improvement. European science and medicine pays the greatest attention to quality and quantity of baby food. There characteristics are regulated by documents assigned by the European Communities (EC) Directives, recommendations of the World Health Organization (WHO), Codex Alimentarius, USRDA, LSRO and are recommended to be used in all the countries. The most progressive and competitive products are the products of the leading corporations that are Nestle Corporation (Switzerland), Hipp Corporation (Austria), Abbott Laboratories Corporation (Ireland), Semper Corporation (Sweden) and other.
During the last 50-60 years the range of baby food products has expanded not only due to different product classes, but also due to improvement of qualities of traditional baby food products. Today the range of special-purpose baby food products is more than one hundred descriptions of goods.
Production of the referred leading world baby food corporations is realized in all the countries. The Ukrainian market of baby food products does not make an exception.
Integration of the Ukrainian market of baby food products occur son different levels. International standards about health and children rights protection are adopted legislatively in Ukraine and programmers for quality of special baby food are implemented. Technical documentation regulating the quality of special baby products correlates wits requirements of the world standards.
The consumption level of baby food products on the Ukrainian market approaches worldwide tendencies. The basic tendency on the market of baby food products is the improvement of product and safety requirements, the opportunity of modeling a feed system with individual needs, the security of health safety principles, production of raw materials derived from ecologically friendly zones of raw materials.
Integration of the Ukrainian market of baby food products into the world market is an objective process that appears both in the intensification of blow in unification of the assortment structure, and by the becoming of domestic enterprises a part of international corporations and companies.
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