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Management plays a vital role in any business or organized activity. It is composed of a team of managers who have charge of the organization at all levels. The manager's functions are planning, organizing, directing and controlling.
Planning involves determining overall company's objectives and deciding how these goals can best be achieved. Organizing is the process of putting the plan into action. In directing and supervising manager’s guide, teach and motivate workers so that they reach their potential abilities and at the same time achieve the company's goals that were established in the planning process. In controlling managers evaluate how well company's objectives are being met.
Goals serve for basic purposes: to provide guidance and direction, to facilitate planning, to inspire motivation and commitment and to promote evaluation and control.
Kinds of goals can be differentiated by level, area and time frame. All managers within an organization need to be involved in the goal-setting process. They need to pay special attention to the importance of managing multiple goals through optimizing and other approaches.
Goals are closely related to planning. The major types of plans are strategic, tactical and operational. Plans are developed across a variety of time horizons, including long-range, intermediate and short-range time frames. Another important type of planning is the development of contingency plans. Contingency planning is the determination of alternative courses of action to be taken if an intended plan of action is unexpectedly disrupted or rendered inappropriate.
Management is a set of activities (including planning and decision-making, organizing, leading and controlling) directed at organization's resources (human, financial, physical and information) with the aim of achieving organizational goals in efficient and effective manner. Manager is someone whose primary responsibility is to carry out the management process within an organization. The basic activities that comprise the management process are planning and decision-making (determining courses of action), organizing (coordinating activities and resources), leading (managing people), and controlling (monitoring and evaluating activities). These activities are not performed on a systematic and predictable schedule.
Managers can be differentiated by level and area. By level we can identify top, middle and first-line managers. Kinds of managers by area include marketing, financial, operation, human resource, administrative and specialized managers. Managers have to play interpersonal, informational and decisional roles.
In the highly complex and competitive business of aviation, creative managers who have the ability to make effective decisions have always been the key to achieving competitive advantage.
The IATA Diploma in Airline Management supplements airline experience with a thorough understanding of the main business activities that need to be managed effectively.
Vocabulary Notes:
Aim - мета, ціль
be met - виконуватися
contingency plan - план дій на випадок непередбачених обставин
decision-making - прийняття рішень
disrupt - порушувати
goal - мета, ціль
goal setting - постановка мети
guide - керувати, вести, спрямовувати
horizon - горизонт
inappropriate - нераціональний, недоречний.
intended plan - намічений план
management - керівництво, менеджмент (як наука)
manager - керівник, менеджер
motivate - заохочувати стимулювати
multiple - множинний, багаторазовий, численний
objective - мета, ціль
pay attention - приділяти увагу
put into action - приводити в дію
render - виявитися
supplement - додавати
time frame - часові межі, відрізок часу
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