Студопедия  
Главная страница | Контакты | Случайная страница

АвтомобилиАстрономияБиологияГеографияДом и садДругие языкиДругоеИнформатика
ИсторияКультураЛитератураЛогикаМатематикаМедицинаМеталлургияМеханика
ОбразованиеОхрана трудаПедагогикаПолитикаПравоПсихологияРелигияРиторика
СоциологияСпортСтроительствоТехнологияТуризмФизикаФилософияФинансы
ХимияЧерчениеЭкологияЭкономикаЭлектроника

Corporate Communications

Читайте также:
  1. Corporate Communication Departments
  2. Corporate entertaining
  3. Financial Communications
  4. Text 8. Network Communications
  5. Types of communications and mutual relations between organisms. Parasitism.

Corporate communications the creation and presentation of a company's overall image to its employees and to the public at large

 

Corporate communications involves the creation and presentation of a company’s overall image to its employees and to the public at large. Employers believe that, if their workers share an understanding of company goals and activities, they will be both more satisfied with their jobs and more productive. Executives also want members of the public to believe that the company is a good corporate citizen, as that image might encourage purchases and help the firm get favorable treatment from local, state, and federal governments.

In many companies, a PR firm works in conjunction with human resources departments to carry out employee-relations tasks. These companies provide their area emphasize that all forms of interaction between a firm’s leadership and a sense of purpose. Some organizations with widely dispersed divisions even produce news programs just for employees that are sent via satellite to offices around the world.

The other side of corporate communications involves management's concern with the images of the company that are held by consumers. Even the largest companies often hire an outside public relations firm to help with their public image. Let’s say that an automobile manufacturer wants to spread the notion that it is a technologically advanced, yet socially responsible company. PR counselors might suggest a number of activities that taken together would create that image in people’s heads.

The PR company might create a booklet about the auto manufacturer’s recent technological achievements that dealers can distribute. PR counselors might help the firm sponsor a solar-car race on college campuses. They might send the company’s engineers to speak to reporters from around the country about the firm’s cutting-edge work. PR specialists in digital communication may track the discussion of the firm on the Web and try to present responses on blogs, or videos on places such as YouTube, that position the firm in a positive light. Given a high enough budget, the company might even create a movie that explains scientific innovations relating to the car for science museums. Although such a film must be carefully positioned as a science film and not an ad, it can nevertheless associate the PR agency's client with innovations by showing its name a few times during the film as well as in the sponsorship credits.

 




Дата добавления: 2015-01-30; просмотров: 30 | Поможем написать вашу работу | Нарушение авторских прав




lektsii.net - Лекции.Нет - 2014-2024 год. (0.008 сек.) Все материалы представленные на сайте исключительно с целью ознакомления читателями и не преследуют коммерческих целей или нарушение авторских прав