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Read the text. Give Russian equivalents to the underlined words and word combinations and learn them by heart.

Читайте также:
  1. a) Match the words on the left with their definitions on the right.
  2. Ex 2. Fill in the gaps with the words and expressions from the text.
  3. Ex. 1. Translate words and word combinations in bold type.
  4. Find English equivalents for the following Russian word combinations and sayings and learn them by heart.
  5. Give English equivalents.
  6. In pairs translate the phrases from English into Russian and vice versa. Check your partner. Make up your own sentences.
  7. In pairs translate the phrases from English into Russian and vice versa. Check your partner. Make up your own sentences.
  8. Multimedia. Hypermedia. Rich media. Hypertext. Multimedia linear and non-linear categories.
  9. Neutral words and common literary words
  10. Read and translate the text.

A business may be privately owned in three different forms. These forms are a sole proprietorship, a partnership and a corpora­tion. A sole proprietorship is the most common in many western countries. For example, more than 80 per cent of all businesses in the United States are sole proprietorships.

But it is evident that sole proprietorships do not do the greatest volume of business. They account for only 16 percent of all busi­ness receipts, for example, in the USA. What kind of business is likely to be a sole proprietorship? First of all, service industries such as laundromats, beauty shops, different repair shops, restau­rants.

A partnership is an association of two or more persons to carry on a business fo r profit. When the owners of the partnership have unlimited liability they are called general partners. If partners have limited liability they are "limited partners". There may be a silent partner as well - a person who is known to the public as a member of the firm but without authority in management. The reverse of the silent partner is a secret partner - a person who takes part in management but who is not known to the public.

Any business may have the form of the partnership, for exam­ple, in such professional fields as medicine, law, accounting, in­surance and stockbrokerage. Limited partnerships are a common form of ownership in real estate, oil prospecting, quarrying in­dustries, etc.

Partnerships have more advantages than sole proprietorships if one needs a big capital or diversified management. Like sole pro­prietorships they are easy to form and often get tax benefits from the government.

Partnerships have certain disadvantages too. One is unlimited liability. It means that each partner is responsible for all debts and is legally responsible for the whole business. Another disadvantage is that partners may disagree with each other.

A business corporation is an institution established for the pur­pose of making profit. It is operated by individuals. Their shares of ownership are represented by stock certificates. A person who owns a stock certificate is called a stock-holder. -

There are several advantages of the corporate form of owner­ship.

The first is the ability to attract financial resources. The next advantage is the corporation attracts a large amount of capital it can invest it in plants, equipment and research. And the third ad­vantage is that a corporation can offer higher salaries and thus at­tract talented managers and specialists.

The privately owned business corporation is one type of corpo­ration. There are some other types too. Educational, religious, charitable institutions can also incorporate. Usually such corpora­tion does not issue stocks and is nonprofit. If there is a profit it is reinvested in the institution rather than distributed to private stock­holders.

In some western countries, cities, states, federal government and special agencies can establish governmental corporations. A few examples of these governmental corporations arc state univer­sities, state hospitals and city owned utilities. Governmental corpo­rations are non-profit as a rule and usually they do not issue stock certificates.

Read dialogues 1, 2, 3. Give Russian equivalents to the un­derlined word combinations and




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