| 1. Commercial advertisers often seek to generate increased consumption of their products or services through branding, 2. Non-commercial advertisers 3. Nonprofit organizations may rely on free modes of persuasion, 4. Different types of media can be used to deliver these messages, including traditional media 5. All the products launched in the market don't necessarily go on to become brands, and one of the common trait of those 6. The majority of television commercials feature a song or jingle 7. Advertising is compared with | such as such which who that | a) spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. b) newspapers, magazines, television, radio, outdoor or direct mail; websites and text messages. c) listeners soon relate to the product. d) long-lasting institutions as the school and the church in magnitude of its social influence. e) involves the repetition of an image or product name in an effort to associate related qualities with the brand in the minds of consumers. f) do is a good advertising slogan. g) a public service announcement. |
5. Work in pairs. Choose the most appropriate response to each sentence.
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