Internal communications – now 1 of the most difficult pr functions. Downsizing, layoffs, jobs are less secure – resulted in employees who are more skeptical, brittle, dubious, less confident and loyal.
Relations betw management and rank-&-file employee is not particularly good because of trust gap. Such notion as “lifetime employment” doesn’t exit.
The demands of E are not heard: want empowerment (listen to them and act on their ideas), face-to-face comm-n with managers (but only in vital questions,for other thigs – cheaper electronic media; esp intranet). Senior management – invisible and out of touch. So, these entire issues pose a significant challenge for employee communicators. Actually, ec are creative, care about the craft of com-s and business result, are persistent, fight mediocre writing.
Another problem – declining morale. Good com-s can help combat low morale, but com-s alone isn’t the driver of morale. Morale is built on trust in leadership.
Employee public: younger, increasingly female, more ambitious and career-oriented, less complacent and less loyal. No single empl public – target messages to subgroups. Hard-nosed empl demands candor communications.
Any org-n which wants to enhance its internal comm-s must follow the principles: respect (e.must be respected as individuals and as workers), honest feedback (e.want to know where they stand), recognition (value their contributions), a voice (everyone wants have a v in decision making), encouragement.
A really good place to work answers several criteria: employees must be able to express their opinions and even dissent, visibility and proximity of upper management, priority of internal to external comm-s, clarity, friendly tone (give a sense of family), sense of humor. Most important: they want a comp to be credible (communicate in a frank, trustful and direct manner). Credible comp demonstrate trust by sharing bad news as well as good, communicate earlier and more freq-ly, involve empl in the process. In any org empl must feel they are appreciated. If empl are respected and informed, they’ll be the org’s best ambassadors. Indeed, it’s really possible to win the trust of empl.
Grapevine is difficult to stop, results will be devastating. Unfortunately, gossips dominate cyberspace. Dispel the rumor quickly and frankly, as soon as possible! Can be a comm-s vehicle, as everyone believes. Strong and candid com-s system. Identifying the source impossible.
Instead of conclusion. Strong, open communications; openness & honesty are the gas that makes our machine go.
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