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Introduction
1. What do you think makes a good presentation? List all the things that make a good presentation.
2. Read the video Presentation Context. Imagine you are making the presentation. What content will you include? How will you structure the content?
VIDEO PRESENTATION CONTEXT
| The company Westwood Brewery, based in London, is a traditional company. It has recently created the post of Public Relations (PR) Manager in order to improve the company’s image in the market | The presenter Joanna Brookes is Westwood’s new PR Manager. One of the first things she does is to organize a meeting to discuss the brewery’s corporate image – in particular whether it needs to be changed. | The audience Joanna has invited the senior managers of the brewery and some outside consultants. They are expecting to participate in a meeting about the corporate image of the brewery | The presentation Unfortunately, Joanna gets the date wrong. She only realizes her mistake when her secretary tells her that the audience is waiting in the conference room. She starts the meeting with a short presentation. The presentation should introduce the main topics for discussion |
Tips for Presentations.
Overall
Awareness of your audience (Who are they? What are their needs or interests? What do they expect from you?)
Clear objectives (to inform, persuade, welcome, train)
System
Planning- have clear structure and sense of timing.
Organization – have clear connections between the different parts or ideas.
Information – make sure what you say is interesting and relevant to your audience.
Impact – make sure you have a strong introduction and conclusion.
Delivery
Clear simple and fluent, use of natural spoken language, use of pauses for emphasis.
Body language
Good eye contact with the audience.
Positive, confident and relaxed manner.
Visual aids
Clear and simple messages. Efficient, professional use of equipment.
Design
Don’t use visuals to repeat what you say with words.
Don’t overcrowd visuals with too much information.
Use visuals to support or summarize what you say.
Only use key words, not lines of text.
Think about which kind of visual is right for you (graph, table, picture, words, etc.)
Use colour (but not too much).
Use
Don’t use too many visuals.
Don’t read from the visual.
Make sure the audience understands the visual.
Face the audience as much as possible.
Don’t block the audiences view.
Remember that your visuals should help you communicate your message.
They should not distract your audiences attention from what you say.
Language Focus: Introducing yourself and your talk
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