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Market research.
Urban Outfitters, Inc. is an American multinational clothing corporation headquartered in Philadelphia, Pennsylvania. It operates in the United States, Belgium, Canada, Denmark, France, Germany, Ireland, the Netherlands, Sweden, and the United Kingdom. Its inventory primarily consists of clothing, footwear, and housewares, which largely draw from bohemian, hipster, ironically humorous, kitschy, retro, and vintage styles. The company has additionally collaborated with designers and luxury brands on several occasions. Urban Outfitters manages five separate brands, including its namesake, Anthropologie, Free People, Terrain, and BHLDN; together, the brands operate over 400 retail locations worldwide.
Background information of UK:
- Population: 64.1 million people.
- Climate: various in different regions. (Northern Ireland, Wales and western parts of England and Scotland, being closest to the Atlantic Ocean, are generally the mildest, wettest and windiest regions of the UK, and temperature ranges here are seldom extreme. Eastern areas are drier, cooler, less windy and also experience the greatest daily and seasonal temperature variations. Northern areas are generally cooler, wetter and have slightly larger temperature ranges than southern areas)
-Language: English.
-Political situation: stable.
-Economy: has the 6th-largest national economy in the world (and 3rd-largest in Europe)
Customers Features:
- Attracted to foreign products
- Typical consumer society
- Older people are quite conservative
- Most likely to purchase good quality => more expensive products
Dear Richard,
I'm writing in regards to the expansion on UK market. On behalf Urban Outfitters, Inc. research team I can definitely say that it is absolutely suitable for expansion. Both genders enjoy purchasing our products; people of all ages consider them as high quality and fashionable. Moreover, political and economic situation in the country is stable and good, so it is a perfect time for us to act. Despite all that, we definitely have to promote our company more, which we can do with the help from our celebrity customers.
Sincerely yours,
Vikhoreva Anastasia.
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