Respectively all kinds of speech were labeled and represented in a kind of hierarchy including the following types: elevated; flowery exquisite; poetic; normal; dry; scanty; hackneyed; tasteless.
Demetrius of Alexandria ( Greece, 3d century BC): The Plain Style, he said, is simple, using many active verbs and keeping its subjects (nouns) spare. Its purposes include lucidity, clarity, familiarity, and the necessity to get its work done crisply and well. T his style uses few difficult compounds, coinages or qualifications (such as epithets or modifiers). It avoids harsh sounds, or odd orders. It employs helpful connective terms and clear clauses with firm endings. In every way it tries to be natural, following the order of events themselves with moderation and repetition as hi dialogue.
The Eloquent Style in contrast changes the natural order of events to effect control over them and give the narration expressive power rather than sequential account. So this style may be called passive in contrast to active. Sentences are lengthy, rounded, well balanced, with a great deal of elaborately connected material. Words can be unusual, coined; meanings can be implied, oblique, and symbolic. Sounds can fill the mouth, perhaps, harshly.
Dionysius of Halicanassus (Rome, lst century BC): “On Imitation”, “Commentaries on the Ancient Orators” and “On the Arrangement of Words”.
Gradually the choices of certain stylistic features in different combinations settled into three types - plain, middle and high.
Stylistic theory and classification of expressive means by G. Leech
1967 “Essays on Style and Language”. He tried to show how linguistic theory could be accommodated to the task of describing such rhetorical figures as metaphor, parallelism, alliteration, personification and others in the present-day study of literature.
Literature can be equated with the use of deviant forms of language.
The degree of generality of statement about language. There are two particularly important ways in which the description of language entails generalization: I, they, it, him, etc. as objective personal pronouns with the following categories: first/third person, singular/plural, masculine, non-reflexive, animate/inanimate. Although they require many ways of description they are all pronouns and each of them may be explicitly described in this fashion.
The other type of generalization is implicit: language and dialect. This sort of description would be composed of individual events of speaking, writing, hearing and reading.
“Register scale” and “Dialect scale”.
“ Register scale” distinguishes spoken language from written language.
Dialect scale” differentiates language of people of different age, sex, social strata, geographical area or individual linguistic habits (idiolect).
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