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Dean of economic department

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THE MINISTRY OF EDUCATION AND SCIENCE THE REPUBLIC OF KAZAKHSTAN

S.Seifullin Kazakh Agrotechnical University

APPROVED BY

Dean of economic department

____________A.Ismailova

«___» _____________2014

The 1 frontal control questions of «Marketing» for students «Accounting and audit» specialty

 

1. Marketing functions, its role in the market economy

2. Marketing skills, its role in the market economy

3. Companies and Organizations, its role in the market economy

4. Leadership, its role in the market economy

5. Microenvironment, factors and their characteristics

6. Marketing, advertising, its role in the market economy

7. Selling and negotiating, its role in the market economy

8. My future profession

9. My favorite pets

10. My favorite town

11. Motivation, its role in the market economy

12. Essence and content of marketing, its role in the market economy

13. Marketing environment and its components

14. concept of marketing information system, its role and necessity

15. Classifiication of sources of information depending on the research objectives, sourced of information and research object

16. Methods of marketing research

17. Marketing organization in the workplace. Principles of creation of market segmentation

18.

19. At the gas station

20. Guide to accommodation in London

21. Tipping etiquette

22. Carinthia aquincum

23. Four points by Sheraton Milan center, Milan

24. Principe Di Savoia Hotel

25. The Western Palace, Milan

26. Check-in

27. Bellboy

28. Reception

29. Check out

30. Restaurants

31. Type of restaurants

32. Restaurants guides

33. Meal, multicourse meal

34. Examples of different customs and traditions

35. Daily meal

36. Good service

37. Baccaro

38. At the Tia Restaurant

39. Fresh cream

40. Going to a restaurant

41. At the restaurant

42. Choosing from a menu

43. Finishing the meal

44. Tourism and it’s history

45. The grand tour

46. Prerequisite factors

47. Mass travel

48. Winter tourism

49. Health tourism and leisure travel

50. International mass tourism

51. Special forms of tourism

52. Renting a flat

53. Apartment for rent

54. Trends and recent developments

55. International Tourism forecasts

56. Space tourism

57. Early dreams

58. Commercial space flights

59. Space hotel

60. Dennis Tito

61. The unknown cave of mystery

62. European whether check

63. Whether forecast

64. Winter race to Rival summer events

65. History Pisa and this tower

66. Disappointing holiday

67. Meteora-Greece

68. Ecotourism

69. In the land of surfing hippos

70. Exhibition tourism

71. Congress tourism

72. Careers in the travel and tourism

73. How to find a job

74. Rosenbults international

75. The case holistic marketing

76. Surviving tough marketing time

77. The challenge of keeping brand strong

78. Duracell and it’s long-lasting looks

79. Microsoft says “We’re human too”

80. Team and Groups

81. From small town to global leader

82. A job fair in Singapore

83. Business dairy

84. Hudson design inc.

85. Workplace problems

86. High-style business

87. Hilton Tokyo

88. The Gustav conference center

89. India likes fast-foods chains

90. Which restaurant?

91. The happy lobster

92. Unique: a global success story

93. Women at the top: Andrea Jung

94. Volkswagen’s black beetle ad

95. Excelsior chocolate products

96. New market for Gamesa

97. I’m a fan of Face book, but not video calls

98. Blackelock engineering

99. Lessons of the cultural difference

100. Nelson and Harper inc.

 

 

Discussed at the meeting of the chair of «Marketing and service».

«___» ______ 2014, Protocol № _____

 

Head of the Department Rustembayev B.E.

 

Prepairing Nurayeva Zh. Sh.

 




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