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THE MINISTRY OF EDUCATION AND SCIENCE THE REPUBLIC OF KAZAKHSTAN
S.Seifullin Kazakh Agrotechnical University
APPROVED BY
Dean of economic department
____________A.Ismailova
«___» _____________2014
The 1 frontal control questions of «Marketing» for students «Accounting and audit» specialty
1. Marketing functions, its role in the market economy
2. Marketing skills, its role in the market economy
3. Companies and Organizations, its role in the market economy
4. Leadership, its role in the market economy
5. Microenvironment, factors and their characteristics
6. Marketing, advertising, its role in the market economy
7. Selling and negotiating, its role in the market economy
8. My future profession
9. My favorite pets
10. My favorite town
11. Motivation, its role in the market economy
12. Essence and content of marketing, its role in the market economy
13. Marketing environment and its components
14. concept of marketing information system, its role and necessity
15. Classifiication of sources of information depending on the research objectives, sourced of information and research object
16. Methods of marketing research
17. Marketing organization in the workplace. Principles of creation of market segmentation
18.
19. At the gas station
20. Guide to accommodation in London
21. Tipping etiquette
22. Carinthia aquincum
23. Four points by Sheraton Milan center, Milan
24. Principe Di Savoia Hotel
25. The Western Palace, Milan
26. Check-in
27. Bellboy
28. Reception
29. Check out
30. Restaurants
31. Type of restaurants
32. Restaurants guides
33. Meal, multicourse meal
34. Examples of different customs and traditions
35. Daily meal
36. Good service
37. Baccaro
38. At the Tia Restaurant
39. Fresh cream
40. Going to a restaurant
41. At the restaurant
42. Choosing from a menu
43. Finishing the meal
44. Tourism and it’s history
45. The grand tour
46. Prerequisite factors
47. Mass travel
48. Winter tourism
49. Health tourism and leisure travel
50. International mass tourism
51. Special forms of tourism
52. Renting a flat
53. Apartment for rent
54. Trends and recent developments
55. International Tourism forecasts
56. Space tourism
57. Early dreams
58. Commercial space flights
59. Space hotel
60. Dennis Tito
61. The unknown cave of mystery
62. European whether check
63. Whether forecast
64. Winter race to Rival summer events
65. History Pisa and this tower
66. Disappointing holiday
67. Meteora-Greece
68. Ecotourism
69. In the land of surfing hippos
70. Exhibition tourism
71. Congress tourism
72. Careers in the travel and tourism
73. How to find a job
74. Rosenbults international
75. The case holistic marketing
76. Surviving tough marketing time
77. The challenge of keeping brand strong
78. Duracell and it’s long-lasting looks
79. Microsoft says “We’re human too”
80. Team and Groups
81. From small town to global leader
82. A job fair in Singapore
83. Business dairy
84. Hudson design inc.
85. Workplace problems
86. High-style business
87. Hilton Tokyo
88. The Gustav conference center
89. India likes fast-foods chains
90. Which restaurant?
91. The happy lobster
92. Unique: a global success story
93. Women at the top: Andrea Jung
94. Volkswagen’s black beetle ad
95. Excelsior chocolate products
96. New market for Gamesa
97. I’m a fan of Face book, but not video calls
98. Blackelock engineering
99. Lessons of the cultural difference
100. Nelson and Harper inc.
Discussed at the meeting of the chair of «Marketing and service».
«___» ______ 2014, Protocol № _____
Head of the Department Rustembayev B.E.
Prepairing Nurayeva Zh. Sh.
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