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____________A.Ismailova
«___» _____________2015
The 2 frontal control questions of «Marketing» for students
5B050800-«Accounting and audit» specialty
1. Life cycle of product
2. Characterization of life cycle of product
3. Types of curves of the product life cycle
4. Formation and management of assortment
5. Commodity and Nomenclature
6. Function and price
7. Packaging of goods and criterion of its uses
8. Competitiveness of the goods and criterion of its definitions
9. Pricing policy of the company
10. The main stages of pricing methods and strategies
11. Concept of merchandising
12. Merchandising essence and purposes
13. Complex marketing communications
14. Strategic marketing planning: concept, role and stages
15. Evolution of effectiveness of the advertising company
16. Development of the marketing budget
17. The history of marketing budget
18. Individual sales and its necessity
19. Promotion sales and its necessity
20. Marketing control and its effects
21. Types of marketing control its necessity
22. Services in the modern economy
23. Factors affecting on the development of the market of services
24. Marketing in the non-profit activities
25. Marketing in the profit activities
26. International marketing and its developing
27. Innovations in the marketing and its developing
28. Investments in the marketing and its developing
29. International firms and its developing in the Kazakhstan
30. Organization of the international marketing and its developing
31. Marketing organization in the workplace
32. Principles of creation of marketing services
33. Enterprise market and its developing in the Kazakhstan
34. Methods of collection and analysis of primary date
35. Survey forms and methods of implementations
36. Agricultural marketing and its developing in the Kazakhstan
37. Marketing strategy and its types
38. Developing of marketing strategy in the Kazakhstan
39. Types of marketing and its specific in our republic
40. Planning in the marketing and its types
41. Developing of the planning in our republic
42. Communication policy in the marketing and its developing in our republic
43. Types of communication marketing
44. Capital market
45. Labor market
46. Medicine service and company
47. Dry cleaning service and company
48. My own town
49. Tourism service and company
50. Write you own resume
51. Notary service and company
52. Restaurant business and its organization
53. Car renting service and company
54. Resort business and its organization
55. Winter tourism and its organization
56. Cleaning service and company
57. How you spend winter holidays
58. Ecotourism and its organization
59. Exhibition tourism
60. Congress tourism
61. How you spend summer holidays
62. Space tourism
63. Business plan and how to do it
64. Health tourism and leisure travel
65. Whether forecast
66. Mass travel and its organization
67. Camping holiday and its organization
68. Transport problems and how its destroyed
Discussed at the meeting of the chair of «Marketing and service».
«___» ______ 2014, Protocol № _____
Head of the Department Rustembayev B.E.
Preparing Nurayeva Zh. Sh.
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