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Dean of economic department

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____________A.Ismailova

«___» _____________2015

The 2 frontal control questions of «Marketing» for students

5B050800-«Accounting and audit» specialty

 

1. Life cycle of product

2. Characterization of life cycle of product

3. Types of curves of the product life cycle

4. Formation and management of assortment

5. Commodity and Nomenclature

6. Function and price

7. Packaging of goods and criterion of its uses

8. Competitiveness of the goods and criterion of its definitions

9. Pricing policy of the company

10. The main stages of pricing methods and strategies

11. Concept of merchandising

12. Merchandising essence and purposes

13. Complex marketing communications

14. Strategic marketing planning: concept, role and stages

15. Evolution of effectiveness of the advertising company

16. Development of the marketing budget

17. The history of marketing budget

18. Individual sales and its necessity

19. Promotion sales and its necessity

20. Marketing control and its effects

21. Types of marketing control its necessity

22. Services in the modern economy

23. Factors affecting on the development of the market of services

24. Marketing in the non-profit activities

25. Marketing in the profit activities

26. International marketing and its developing

27. Innovations in the marketing and its developing

28. Investments in the marketing and its developing

29. International firms and its developing in the Kazakhstan

30. Organization of the international marketing and its developing

31. Marketing organization in the workplace

32. Principles of creation of marketing services

33. Enterprise market and its developing in the Kazakhstan

34. Methods of collection and analysis of primary date

35. Survey forms and methods of implementations

36. Agricultural marketing and its developing in the Kazakhstan

37. Marketing strategy and its types

38. Developing of marketing strategy in the Kazakhstan

39. Types of marketing and its specific in our republic

40. Planning in the marketing and its types

41. Developing of the planning in our republic

42. Communication policy in the marketing and its developing in our republic

43. Types of communication marketing

44. Capital market

45. Labor market

46. Medicine service and company

47. Dry cleaning service and company

48. My own town

49. Tourism service and company

50. Write you own resume

51. Notary service and company

52. Restaurant business and its organization

53. Car renting service and company

54. Resort business and its organization

55. Winter tourism and its organization

56. Cleaning service and company

57. How you spend winter holidays

58. Ecotourism and its organization

59. Exhibition tourism

60. Congress tourism

61. How you spend summer holidays

62. Space tourism

63. Business plan and how to do it

64. Health tourism and leisure travel

65. Whether forecast

66. Mass travel and its organization

67. Camping holiday and its organization

68. Transport problems and how its destroyed

 

Discussed at the meeting of the chair of «Marketing and service».

«___» ______ 2014, Protocol № _____

 

Head of the Department Rustembayev B.E.

 

 

Preparing Nurayeva Zh. Sh.




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