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The advent of computers has revolutionized the workplace and redefined operational practices. The use and deployment of computers, computer systems and information technology (IT) applications in every aspect of business is now commonplace. There are some distinct advantages that businesses enjoy after having introduced computers:
Collaboration. Businesses are using Internet communication technologies, networking and relevant software to enable workers and professionals to collaborate and work across locations and geographical boundaries and streamline work-flow management.
Communication Capabilities. Varied connectivity and access technologies with computing interfaces facilitate communication of employees with business partners, suppliers, customers, government regulators and other stakeholders.
Centralization. Deployment of Enterprise Resource Planning (ERP) software solutions, Management Information Systems (MIS), other information management and business intelligence technologies help businesses to centralize core business activities and operations, manage gigabytes of generated information and aid decision-making processes.
Productivity. Software, productivity tools and networking applications installed in computers, laptops and workstations enable employees in a business to streamline their work-flows, execute assigned tasks faster and aim to achieve organizational goals and targets.
Bottom-line Impact. All businesses investing in computers and IT systems look to leverage the Return on Investment (ROI) parameter. Long-term planning and allocation of resources for IT are helping organizations to take up ambitious business expansion activities, channelize workforce productivity, adjust strategic goals and thereby positively impact the bottom line.
Computers have revolutionized the way companies communicate with their clients. The speed of email gives companies the ability to communicate with clients at a rapid pace, resulting in higher levels of customer satisfaction.
In the past, communication with suppliers was nearly a full-time job, as inventories needed to be calculated, and phone calls, letter writing and face to face meetings could be incredibly time consuming. With the internet, inventories can be monitored and replenished with automatic programming, allowing communication with the supplier now to revolve more around kinds of products and the establishment or evaluation of needs.
The role of computers in business communication provides a series of benefits. First, most digital communication methods are archived in an inbox or in automatically saved files. This provides an easy reference for future communication and work. It also helps protect you if someone is alleging, you promised something or fails to follow through on their own word; you'll have records of exactly what was said.
Computer mediated communication provides the additional benefit of allowing you to do work with people from different areas of the world at a lower cost. For example, a business partner in China may prove to be financially beneficial, but the cost of travel to meet with these partners can be high. Through video conferencing online, you can have similar levels of interaction without having to shell out the money for a flight halfway across the world.
Disadvantages. While computers do aid in business communication in a multitude of ways, they can also put business people at a disadvantage. First, most computer-mediated communication takes place in a written medium, which has no nonverbal indicators associated with it. Unfortunately, without nonverbal context, the recipient of computer-mediated messages may misunderstand the intent of a comment, causing unnecessary conflict. Moreover, computers are not infallible. If your business is largely Internet and email driven, and your computer crashes or the Internet goes down, you may find yourself unable to get in contact with your clients.
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