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Interview met Patton just before Thanksgiving in New York to discuss Sesame Street, "Krispy Kreme clean," and the trouble with money. The soothing cadence of his Southern drawl made every answer seem deliberate—Big Boi talks the way he raps.
EMMA BROWN: How do you think Southern hip-hop has changed since you were coming up?
BIG BOI: It's more dance-orientated now, not a lot of substance. But you know music goes in phases, and everything kind of comes back around.
BROWN: Is there anyone that you're particularly excited about coming out of the South right now?
BIG BOI: Big K.R.I.T. That's my favorite.
BROWN: Oh yes, he's on your song "Gossip." Is it easy to get people to collaborate with you on songs? You have a lot of exciting guest stars on Vicious Lies.
BIG BOI: Sometimes, most of the time, yeah. If schedule permits. Instead of sending songs back and forth, I like for the artist to come to Stankonia [Studio], and we'll camp out and catch the whole vibe. It's more personal that way then going, "Hey, I got a record I want you to get on, I'm going to send it, e-mail it back to me." Nah.
BROWN: Do you want to meet them before you decide whether or not you want to work with them?
BIG BOI: Not really. I worked with Modest Mouse, and I hadn't met them, but I knew about their music, and they wanted to work with us, they wanted us to produce on their album. The music is first and foremost everything—no egos, no attitude, nothing—it's about the music. If you admire somebody for what they do, it's just creative minds coming together to make that pure product and usually works out.
BROWN: Phantogram appears on quite a few of the songs on the new album. How did you discover them?
BIG BOI: Phantogram was a pop-up ad. I was closing my screen and the ad popped up—you never know when you do things with advertisers what's gonna happen. It was their song "Mouthful of Diamonds," and I was like, "Damn, this shit's jam!" I Shazam'd it, and once I found out who it was I made it the jam of the week on my BigBoi.com site, and Sarah [Barthel] actually reached out to me and sent me some autographed vinyl of their record. We got to talking and then we did Outside Lands together, I invited them to Stankonia [Studio], and we started just rockin' out.
BROWN: I wanted to talk to you about some of your lyrics. I was listening to "Mama Told Me" and I like your line "Krispy Kreme clean." Is that an expression you actually use?
BIG BOI: Oh, yeah, definitely. This [ points to his outfit ] is Krispy Kreme clean. You ain't seen my ruby slippers? This is Krispy Kreme clean. Always.
BROWN: I also like your reference to Oliver Twist. What's your favorite musical and/or Dickens book?
BIG BOI: I guess Oliver Twis t is my favorite Dickens book but [ The ] Wiz is my favorite musical, it's souped up. Wiz or Sesame Street on Ice, I've seen that shit so many times with my kids I could tell you when Big Bird is going to hit the back flip and everything.
BROWN: Do you have a favorite Sesame Street character?
BIG BOI: Snuffleupagus. 'Cause he's smoked out: "Hi, Big Bird." [ laughs ]
BROWN: In the chorus, you mention "you're all about the dollar and I'm exonerated." Can you tell me a little bit about what you mean?
BIG BOI: A lot of cats out here just worship money and I'm not in it for the money, I'm in it for the feeling of the music, so I don't have to do certain things to conform to what's going on to make that what's popular. Outkast is the name of the group and it's a mindframe too, you never want to be a part of what's going on.
BROWN: Do you people are more focused on money then they used to be? Or has it always been that way?
BIG BOI: I think that's what they're shoving down our throats. Everything is money—count money in the videos. If that's what you do, that's fine, but do something else too. You're just hearing "money, money, money, money, money" every day on the radio, it's dumbing the kids down. The kids start worshiping the same things, materialistic items, and that's where parenting comes in—if you have kids, you have to kind of let them know what life is really about, because if you let television and modern-day radio teach your kids, we'll have a world full of bank robbers!
BROWN: I know Martin Luther King's birthday is sort of like a good-luck day for you in terms of recording albums.
BIG BOI: Yes, most definitely.
BROWN: It's coming up soon, what will you be doing if you're not starting a new album?
BIG BOI: Actually, I already started my next album already. I might just do some work on it that day if I'm not out of town, but I might be in New Orleans for the Super Bowl. And my birthday's around right after that, so I'm just kickin' it.
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