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History of house journals

If we go back only 150 years, we find the house journal one of our oldest forms of created public relations. Charles Dickens records the Lowell Offering, edited by the women working in a cotton mill in New England. When Singer began selling sewing machines in America in 1855, he published his Gazette to teach his customers how to use a sewing machine.

The Lever brothers, who made soap from the fat of cattle imported from America to Liverpool, published an employee journal a hundred years ago. They also built the garden city of Port Sunlight for their workers. About the same time the Manchester Co-Operative Society published one of the first house journals.

Lesson 3. PR, ADVERTISING AND MARKETING

Text A How Does Public Relations Differ From Advertising? Text В PR, Marketing, Sales Promotion, Publicity, Propaganda