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Public Affairs

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public affairs PR public relations that focuses on government issues

Communications PR: sending out written materials to explain the firm s posi­tions on various regulations

communications PR sending out written materials to explain the firm’s positions on various regulations

political action PR doling out money to individuals and groups that have been, or can be, politically helpful

government relations PR making sure that interactions between the firm and government officials are friendly

community involvement/ corporate responsibility PR applying corporate funds to good works with the intention of gaining favor among elected officials as well as members of the public

international relations PR ascertaining the company’s strategic interests relative to governments outside the United States and soliciting the help of the U.S. government in areas of difficulty. PR agencies also help foreign companies and governments establish good relations with American officials

As you can see by the list above, in large PR firms health units often join with public affairs specialists to achieve their government-oriented health goals. Public affairs PR centers on government issues. Companies that depend on government contracts or that worry about lawmakers imposing regulations that will have a negative effect on them rely on public affairs experts to look out for their interests. Large firms may have their own public affairs departments within their corporate communication divisions; they may also hire outside firms to help them with this activity. Smaller companies may rely only on outside help. In both cases, the practitioners may apply their efforts in a number of directions:

· Political action PR: doling out money to individuals and groups that have been, or can be, politically helpful

· Government relations PR: making sure that interactions between the firm and government officials are friendly

· Community involvement/corporate responsibility PR: applying corporate funds to good works with the intention of gaining favor among elected officials as well as members of the public

· International relations PR: ascertaining the company’s strategic interests relative to governments outside the United States and soliciting the help of the U.S. government in areas of difficulty; PR agencies also help foreign companies and governments establish good relations with American officials

Because these activities are so important to so many companies, an enormous number of PR practitioners have gotten involved in them. In the mid-1990s, one expert estimated that there were at the time some 50,000 individual lobbyists and several hundred public relations agencies plying their trade in Washington, DC, alone. There is no reason to think that the numbers are smaller today. These people exert much of their influence in the major corridors of power—the White House, the halls of Congress, and the myriad government agencies. As the Hill & Knowlton website puts it, “Commercial interests are intimately connected with and dependent on the decisions of governments and regulators.... Competition for such influence is now more intense than ever and no organization can afford to be silent while oth­ers dominate the debate.”15

Public relations firms are sometimes paid to coordinate political lobbying cam­paigns that span nations. Take Hill & Knowlton’s successful effort to help Botswana's diamond exports. With the rise of public concerns about “blood diamonds”—jewels that various armed groups in Africa used to finance their fighting—the Botswana government hired H&K to make sure that its diamonds would not be refused entry into key countries. H&K embarked on a major “information campaign” in Europe, the United States, the United Kingdom, and Japan. It “generated support among Members of Congress, U.K. Parliamentarians, Members of the Japanese Diet, and Members of the European Parliament, as well as numerous media outlets. A number of political delegations from all four regions visited Botswana to meet with President Mogae and other Government Ministers at the highest level.” The result, says H&K, is “significant political support for Botswana and its diamond industry and President Bush signed into law legislation favorable to Botswana in the form of the Clean Diamond Trade Act.”

 




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