|
Читайте также: |
The primary empl com-s objectives are the following: enhancing credibility, being candid, winning trust. Strategic program consists of 5 key elements:
1)survey employees’ attitudes regularly(отношсотрудн 2)be consistent(последоватй 3)personalize communications (workers want personal attention from those for whom they work) 4)be candid (honesty in everything man-t says) 5)be innovative (use new technol-s to reach workers).
Tactics!!
Communications vehicles: 1) online communication: email, online newsletters. 2) print newsletters. The audience, what kinds of articles, budget, format, frequency. Explain the company’s philosophy and politics 3) management publications 4) employee annual report(годотчет. Repot should be factual and informational. It’s written for and about the employees. Consists of chief ex’s letter, financial condition, description of the company, social responsibility highlights, organ-l policy, emphasis on people, use-of-funds statement, staff financial highlights, 5) bulletin boards(инфтабло – visual and graphically 6) internal video – 10-minute videotape of executive announcing 7) supervisory communications instead gossips as a primary source of info (face-to-face com-s btw supervisor & subordinate).
Nancy Irwin think: Fundamentals are based on relationship. Employees trust who they know. Morale is built on trust in leadership, fundamental belief that the future will be better than the past. Most effective way to communicate to employees-Ask your employees. top management should understand that communication is as powerful a business system as budget or benefits.
10. Multicultural Communities: Social Responsibility, Community Relations Expectations(ожидания and Objectives(цели.
In our modern society multiculturalism is no laughing matter. Community relations are proving critical in the 21st century. Almost two thirds on the work are women, 30% are people of color, immigrants. Consider education, age, gender, race, ethnic origin, physical abilities, religious beliefs, sexual orientation.
Today’s org-s can’t simply do their business. They should consider the communities’ interests. Here comes the conception of Social responsibility. Help to maintain clean air and water, provide jobs for minorities.Mutual(взаимн expectations. The community expects intangible commodities as well as tangible (wages(зп, employment and taxes). Intangible more elusive(неуловим - somehow improve life in the area - appearance. And it opposes organizations which are harmful to the community’s environment. Participation(участие – take part in all kinds of community affairs, like education, welfare, education. The community also prefers stability growth of organizations. And finally it wants to be proud that the company is located in the area. Organizations also have some expectations towards the community. The most crucial things are adequate municipal services, fair taxation, good living conditions for the employees and support for the business and its products. When some of these requirements are missing, organizations may move to more friendly communities, regions. Winning community support - no easy matter. Objectives: 1) To tell the communities about the operations of the firm, its products, size of the payroll, support of community projects etc. 2)To correct misunderstandings and reply to possible criticism 3) To gain favorable opinion of the community 4) To inform employees; the local government about the company and ensure favorable legislation 5) To find out what residents think about the company, what they like and dislike 6) To support health programs, contribute to culture, to encourage sports and recreational activities etc. 7) to establish personal relationship btw org & com-s leaders.
Дата добавления: 2015-09-11; просмотров: 86 | Поможем написать вашу работу | Нарушение авторских прав |