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The Big Stores of London

The big stores of London are vast buildings, many storyes high, equipped with speedy lifts and escalators, with well-planned lighting, ventilation and heating.

Departments are carefully named; “Budget Dresses” are really cheap dresses – but no customer likes to be a “cheap” shopper. “Mother to be” or “Lady-in-Waiting” will often be found instead of the conventional “Maternity Wear”. Then there are new words for the new trends in fashion – “Mix-and-Match”, “Unisex” which are used alongside the more old-fashioned names. “Ready-to-Wear”, “Haberdashery”, “Millinery”, “Gowns” and sometimes the words derived from the French – Mantles [ma:ntlz] for coats, “Layette” [l¶ijεt] for baby-wear.

Another feature of London’s shopping life is the chain-stores, in which the goods are displayed up open counters. A wide variety of goods is offered-foodstuffs, household goods, clothing and stationary. These chain-stores have branches in most British towns of importance. For example, one very well-known firm of chemists has shops in many parts of London (and elsewhere); here you may buy not only medicines but also cosmetics and toilet supplies.

Most of the food stores, called supermarkets, operate on the self-service system: you go in, pick up a basket, walk round the shop and choose what you want. At the exit there is a check-out point, a cash-desk where you pay for all your goods together.

Ex.1. Comprehension questions.

1) What kind of stores are the features of London’s shopping life?

2) Why are the departments in the stores carefully named?

3) Which stores have branches in most British towns of importance?

4) What is characteristic of the British chemist’s shops?

5) How do supermarkets operate?

Ex.2. Find in the text equivalents to the following words and phrases.

1) новые направления в моде; 2) многоэтажные здания; 3) продуманно названные; 4) «экономичное платье»; 5)общепринятый; 6)старомодный; 7)выставлять; 8)широкий выбор товаров; 9)филиал, значительные города; 10)фармацевтическая фирма; 11)туалетные принадлежности; 12)хозяйственные товары; 13)работать по принципу самообслуживания; 17)контрольный пункт.

Ex.3. Make up questions to which the following sentences might be the

answers.

1. These are stores where a wide variety of goods is displayed on open

counters.

2. They sell cheap dresses there.

3. You pay for all your goods together at the exit.

4. In this department they sell clothes suitable (подходящий) for both sexes.

5. Your local chain store has the same supply as in London.

TOPICAL VOCABULARY

General

VOCABULARY EXERCISES

Ex. 1. Give Russian equivalents to the following, paying attention to the use of prepositions.

1) To buy by mail-order, 2) at a counter, 3) the original price, 4) to pay on delivery, 5) the discounted price, 6) to calculate the cost of purchases, 7) to lower the price by 10%, 8) to own a chain of department stores, 9) to sell a wide variety of goods, 10) to go shopping.

Ex. 2. Match the definitions in column A with the terms in column B

A B

Ex. 3. Fill in the blanks with the corresponding words (from the list below)

In general the way of … may vary. It way be a … shop, where the … goes from … to … selecting and putting into a … things he wishes to buy. Then he takes the basket to the … where the prices of the … are added up. If it is not a self-service …, and most small shops are not, the … helps the customer to select. You pay.. to the … and he gives you back the ….

_________________

change, counter, cashier, store, money, shopping, self-service, counter, basket, purchases, shop-assistant, customer, check-out point.

Text A