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Marvel Comics
Marvel Worldwide Inc., commonly referred to as Marvel Comics and formerly Marvel Publishing, Inc. and Marvel Comics Group, is an American publisher of comic books and related media. In 2009, The Walt Disney Company acquired Marvel Entertainment, Marvel Worldwide's parent company.
Marvel started in 1939 as Timely Publications, and by the early 1950s had generally become known as Atlas Comics. Marvel's modern incarnation dates from 1961, the year that the company launched The Fantastic Four and other superhero titles created by Stan Lee, Jack Kirby, Steve Ditko, and many others.
Marvel counts among its characters such well-known properties as Spider-Man, the X-Men, the Fantastic Four, Iron Man, the Hulk, Thor, Captain America, the Silver Surfer, and the Avengers and antagonists such as the Green Goblin, Doctor Octopus, Magneto, Doctor Doom, Loki, Galactus, Thanos, and the Red Skull. Most of Marvel's fictional characters operate in a single reality known as the Marvel Universe, with locations that mirror real-life cities.
| Age breakdown of customers | |||
| Age group by % | 10 years ago | 5 years ago | This year |
| 18-25 | |||
| 26-35 | |||
| 36-50 | |||
| 50+ |
Recent market research
A large sample of 20-40-year-ild men and women were interviewed. All had finished high school and were either still in high education, or had successfully completed higher education.
| Marvel is a symbol of success | Agree 19 | Disagree 61 | Don’t know 20 |
| Marvel is a timeless classic | Agree 54 | Disagree 27 | Don’t know 19 |
| I’d buy other goods with the Marvel | Agree 37 | Disagree 38 | Don’t know 25 |
| People, that like Marvel, look cool and sophisticated | Agree 7 | Disagree 90 | Don’t know 3 |
| Marvel is for my generation | Agree 83 | Disagree 8 | Don’t know 9 |
| Marvel is too expensive for me | Agree 3 | Disagree 93 | Don’t know 4 |
| brand Marvel is old-fashioned and boring | Agree 14 | Disagree 80 | Don’t know 6 |
1.New product by Marvel: a new film
Price: standart
Name: X-Men: Days of Future Past
2. Where it will be sold: In cinemas around the world
3.Kind of image: youth action
4.Media: Mass media, internet, banners
6.Pictures and photos
7.Famous people
Hugh Michael Jackman (born 12 October 1968) is an Australian actor and producer who is involved in film, musical theatre, and television.
James McAvoy (born 21 April 1979) is a Scottish actor. He made his acting debut as a teen in 1995's The Near Room and continued to make mostly television appearances until the late 2000s.
Michael Fassbender (born 2 April 1977) is an Irish-German actor and producer.
So, I think that their advertisment of this film will be very succussful
8.Promotion.
a. Marvel can show a trailer in cinemas and internet
b. Marvel can give some small presents for audience
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