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(другий курс, спеціальность «Маркетинг»)
Потижневе планування
| Завдання, що потрібно виконати | Термін для виконання завдання |
| Unit 1 | 1.10. 14 – 13.10. 14 |
| Unit 2 | 14.10. 14 – 27.10. 14 |
| Unit 3 | 28. 10.14 – 10. 11. 14 |
| Unit 4 | 11.11.14 – 24.11.14 |
| Unit 5 | 25.11.14 – 08.12.14 |
| Unit 6 | 09.12.14 – 15.12.14 |
| Individual reading | 15.12.14 – 28.12. 14 |
Теми та зміст практичних занять
| № з/п | Назва теми | Кількість годин | Зміст роботи, який потрібно виконати студентам |
| Unit 3.. Corporate entertaining. Expressions and verbs + -ing. Distribution | 1). to do tasks 1-12; 2). to write a report on a co-operation agreement with a manufacturer. | ||
| Corporate responsibility | 1). to do tasks 1-5; 2) to translate into English in written form “ Customer focused marketing” | ||
| Термін виконання – 11 листопаду 2014 року |
Зміст
Corporate entertaining
Task 1. Read the following text and then answer the questions.
Most modern companies are operating a ‘Customer Relationship Management Program’ and in running a CRM program the human content part of that is very important. Many companies have realized that it can cost four or five times as much to gain a new client as it is to keep an old one, and therefore entertaining has become a very important part of that customer relationship management mix.
There are top six events that are popular form of entertaining: the Wimbledon Tennis Championships, Royal Ascot, the Open Golf, Henley Royal Regatta, Chelsea Flower Show and the Grand Prix. But more and more new events are happening all the time – opera, jazz, rock and pop events where people take and entertain their clients.
It doesn’t matter if you are a small business or a multinational. You need to retain your clients and customers if you are to grow your business.
Questions:
1. What kind of entertainment program do most companies have?
2. Why do companies spend money on corporate entertaining?
3. What other events are mentioned in the text in addition to the ‘big six’?
4. Why is corporate entertaining important for small businesses?
Task 2. Put the following into a logical order for entertaining in a restaurant.
• Look at a menu
• Ask for the bill (BrE) / check (AmE)
• Book a table (BrE) / make a reservation (AmE)
• Leave a tip
• Have the main course
• Have a dessert
• Order a starter
• Have an aperitif
Task 3. Imagine you are offering a guest a drink. Match the options with the drinks. Then make up short dialogs.
Example:
What would you like to drink?
I’d like coffee, please.
Black or white?
Black, please.
• black/white 1. beer
• still/sparkling 2. wine
• red/white 3. water
• single/double 4. tea
• bottled/draught 5. coffee
• with milk/lemon 6. whisky
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