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3.1 About Business – Packaging - 3.1
| 1. consumer-validated | approved to be good by the consumer | ратифицирован/утвержден покупателем |
| 2. wrap rage | a strong feeling of uncontrollable anger which a consumer experiences when he/she cannot open packaging of a product | гнев, порожденный неспособностью открыть упаковку продукта |
| 3. intense frustration | the very strong feeling of being annoyed, upset, or impatient, because you cannot control or change a situation | сильное чувство безвыcходности |
| 4. irritation | the feeling of being annoyed about something, especially something that happens repeatedly or for a long time | раздражение |
| 5. injury | a wound or damage to part of your body caused by an accident or attack | телесное повреждение |
| 6. to open with scissors | to open something using a tool for cutting paper, cloth etc | открывать с помощью ножниц |
| 7. the most common triggers | things that usually cause a serious problem very quickly | наиболее частый инициирующий фактор |
| 8. ring-pull can | a metal container in which food or drink is preserved without air with the ring on the top which you pull to open it | банка с отрывным кольцом |
| 9. to remove price tags | to get rid of a piece of paper with a price on it that is attached to a product | убирать ценники |
| 10. in-shop shrinkage | The reduction in stock, because people steal products from the shop | Сокращение запаса из-за краж продукта |
3.2 Vocabulary – Specifications and features - 3.2
| 1. wide / width | measuring a large distance from one side to the other / the distance from one side of something to the other | Широкий/ширина |
| 2. length | the measurement of how long something is from one end to the other | Длинна |
| 3. to weigh / weight | to have a particular weight / how heavy something is when you measure it | Весить/ вес |
| 4. to draw sketches | to make a simple, quickly-made drawing that does not show much detail | делать наброски |
| 5. to build a mockups | to build a full size model of something, made before the real thing is built, or made for a film, show etc | манекен, имитацияделать макет |
| 6. unfeasible ideas | ideas which aren’t likely to work | неосуществимые идеи |
| 7. fire-retardant material | material, which does not burn easily | огнестойкий |
| water-resistant / child-resistant / tamper-resistant | - something that is resistant does not allow water to enter easily - safe for children - made so that you can see if someone has opened it before it is sold in the shops | - водостойкий - безопасный для детей - устойчивый к вскрытию |
| 8. waterproof / shockproof / future-proof / foolproof | - something not allowing water to enter - something designed so that it is not easily damaged if it is dropped or hit - something, that will not become ineffective or unsuitable for use in the future - a foolproof method, plan, system etc is certain to be successful | - водонепроницаемый - ударостойкий - неустаревающий - верный (о плане), надежный |
| 9. eye-catching | unusual or attractive in a way that makes you notice it | Бросающийся в глаза |
| 10. attention-grabbing | Something that attracts your attention | Захватывающий внимание |
3.4 Speaking – Presentations – structure - 3.4
| 1. hook | something that is attractive and gets people's interest and attention | Слова, которые заставляют слушателей заинтересоваться |
| 2. agenda | a list of questions (problems) for discussion at the meeting | порядок дня |
| 3. call for actions | a request or order to do some actions | призыв к действиям |
| 4. background, current situation and forecasts | background - the situation or past events that explain why something happens in the way that it does current situation – everything which is taking place right now forecast – a description of what is likely to happen in the future, based on the information that you have now | - история вопроса, базовая информация - текущая ситуация - прогнозы |
| 5. surprising statistics | statistics data that you have expected to be different | неожиданные статистические данные |
| 6. famous quotations | a sentence or phrase from a book, speech etc which you repeat in a speech or piece of writing because it is interesting or amusing | популярные цитаты |
| 7. to stimulate the audience | to encourage audience to take part in something | стимулировать аудиторию |
| 8. to state the goals clearly | to say or write your aims accurately | четко формулировать цели |
| 9. to intend to begin by | to plan to start your speech by saying something particular | намериваться начать с |
| 10. to divide into 3 parts | to separate into 3 parts | разделить на 3 части |
3.5 Writing – A product description - 3.5
| 1. features and corresponding benefits | characteristics and advantages of a particular product | характеристики и соответствующие выгоды (использования продукта) |
| 2. compatibility / compatible | the ability of a product to be used with another one, especially when they are made by different companies compatible is a product which can be combined and used with other products | совместимость / совместимый |
| 3. accessible | easy to obtain or use | доступный |
| 4. suite | a set of equipment, which consists of several components | комплект |
| 5. spreadsheet | a computer program that can show and calculate financial information | электронная таблица |
| 6. to stand out | to be easy to see, because of being different from others | выделяться |
| 7. capability | the natural power that makes a machine able to do something | возможность |
| 8. intuitive user interface | an interface of computer program which you can understand basing on your intuition | интуитивно-понятный интерфейс |
| 9. no quibble guarantee | a promise to refund customer without asking for their reasons for dissatisfaction | гарантия возврата денег без расспросов |
3.6 Case Study – Big Jack’s Pizza - 3.6
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