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Dear traveller,
In order to learn more about the use of different sources when planning and booking a trip to a destination we would kindly ask for your opinions regarding your experiences. Your answers will be handled in a confidential way.
Indicate the day of completion Date: No:
1. Nationality (which country are you from)? Please write the name of your country.
2. When were you born? 19
3. Male or female?
Male
Female
4. When did you make your last trip?
One week ago
One month ago
3-5 months ago
6-8 months ago
9 months to a one year ago
More than a year ago
5. Where did you travel?
National (within the county you live)
International
6. How long was your trip?
| 1 day |
| 1 weekend |
| 3-4 days 5-6 days |
| 1 week |
| 2 weeks |
| Other |
Indicate the people travelling with you
| Alone | |
| With family | |
| With friends With a holiday group With colleagues Other (please specify): | |
8. With which type of means/transport did you travel to your destination?
Car
Bus
Train
Flight
Motorcycle
Camper
Other:
9. How did you search for information about the destination (indicate only one - the most important)?
Homepage for the destination
Homepage for the tourist office at the destination
Homepage for the country
Information from friends or family
Travel books
Other:
10. How did you search for information about accommodation at the destination (indicate only one - the most important)?
Travel agency
Homepage for the destination
Homepage for the tourist office at the destination
Friends and family
Common booking pages (like hotels.com, bookings.com etc.)
Directly on the home pages for hotels
Directly on the home pages for other accommodation (like camping etc)
Other:
11. In which kind of accommodation did you stay?
| Camping or cottage on camping site |
| Private rented house/apartments |
| In own house at the destination House/apartments of friends or family |
| In hotel (indicate n° of stars) |
| In hotel apartments |
| Bed and Breakfast |
| Other (please specify) |
12. What was the main reason for your choice of accommodation (the reason why you booked)?
Price
Location
Ecological
The amount of space of the accommodation
Recommendations from friends or family
Recommendation from other travellers (like tripadvisor etc)
Other:
Do you read and reflect over commentaries on the Internet for the accommodation (like the hotel, camping etc).
No (jump to question no15)
Yes (see question no 14)
14. If yes on question 13, to which extent?
I read commentaries and take them strongly into consideration
I read commentaries and take them into consideration
I care but let my own judgement decide
I do not care what other thinks
15. How did you search information about what to do at the destination (activities at the destination)?
Travel agency
Homepage for the destination
Homepage for the tourist office at the destination
Homepage for the country
Directly on the home pages for companies
Other
16. What kind of activity did you choose to do at the destination (choose the main activity for your trip)?
Shopping
Nature based activities (like hiking, biking, skiing etc)
Museum
Tour of the destination
Conference or business meeting
Other:
17. How did you search information about what to eat at the destination?
Travel agency
Homepage for the tourist office at the destination
Directly on the home pages for companies
Other:
18. What was your main reason for the choice of food to eat at the destination?
Price
Location
Quality of food
Local cuisine
Ecological
International chains (like McDonalds etc.)
Other:
19. How well did the information before your trip meet your expectations and experience and how important is it for your trip?
| What did you expect concerning the following from your information before your trip? From 1 (very poor) to 5 (very good) | How satisfied are you with the following afterthe trip? From 1 (very poor) to 5 (very good) | How important is this for you at this trip? From 1 (very poor) to 5 (very good) | |
| Expectations | Experience | Importance | |
| The destination | |||
| The accommodation | |||
| The activities | |||
| The restaurants |
Thank your for your answers! If you have any questions concerning this research please contact maria.bogren@miun.se.
Best regards,
Maria Bogren, Anna Sörensson and the students at the Master Program in Business Administration – Marketing and Management.
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