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Сербиновская А.М.
Курорты Турции предлагают разнообразные индивидуальные и семейные туры от 5 до 15 дней по системе «все включено». В гостинице вы можете выбрать стандартный двухкомнатный или однокомнатный номер с холлом, спальней, террасой или балконом и джакузи. Гостиница расположена в 50 метрах от берега моря и имеет собственный пляж.
В стоимость путевки входят проживание, питание, а также: на пляже и около бассейна бесплатно: зонтики, шезлонги, матрасы, пляжные полотенца.
В номере: ванна, фен, центральный кондиционер, телевизор, телефон, мини-бар сейф, балкон (488 знаков).
(Сербиновская, А.М. Английский язык для турбизнеса и сервиса - Учебник для ВУЗов – М., 2006. – 482с.)
Make the annotation (70-100 words) of the following article in English
HOTEL AND MOTEL CHAINS (PART II)
Another way to expand is by establishing management contracts with the actual owners of the hotel. The chain in effecy takes over an empty building and operates it according to its own operating procedures for a fee or for a percentage of the profits. A somewhat similar method is the joint venture, a partnership in which both the chain and local investors put up part of the capital that is necessary for new construction or the purchase of an existing buildirig.
Yet another way to expand is franchising, which is a leasing arrangement that requires the hotel operator to pay a fee for the use of plans, manuals of procedure, and advertising material. In return, he is granted a license to operate a business under the name of a parent corporation. The franchise operator puts up the capital, but he gets a standardized product with a known sales potential.
The expansion of the chains has resulted in a growth of hotel and hotel-related jobs, particularly at the management levels and in such fields as hotel design and interior decoration. The top staff people are usually experienced hotelmen who can effectively control the operations of the individual units.
One of the strengths of the chain system is the large advertising and public relations staff located at the chain's headquarters. This staff prepares publicity campaigns for the chain as a whole; it also helps and advises the individual hotels on these matters. The headquarters staff usually has more overall influence with the information media — newspapers, magazines, radio and television — than is possible for staffs in the individual hotels.
Another advantage for the chains is in increased sales potential for conventions. Some convention salesmen work in the corporate headquarters and promote the whole chain rather than one hotel. In this way the sponsoring group can hold its meetings in one location one year and another the next, while at the same time receiving the assurance of very similar service and costs. With the now commonly accepted idea that conventions should combine business and pleasure, the practice of changing locations every year is very attractive to many sponsoring groups.
Another of the strengths of the chain system is derived from the superior planning and design of hotels. The benefits begin here even before the location is selected, for the chains have access to expensive market research data on site selection and size of the hotel. The large chains employ architects and interior decorators who specialize in hotel work. Many chains often hire consultants to advise them.
Chain management also increases the efficiency of the total organization in other ways. For example, it permits very large bulk purchases for some kinds of equipment and supplies. The accounting and auditing systems of the chains can be centralized. A centralized personnel office for managerial and technical positions throughout the chain also provides an advantage in securing competent people (2526 знаков).
(Королева Н.Е. Английский язык. Сервис и туризм. English For Tourism: Учебное пособие / Н.Е.Королева – Изд. 5-е – Ростов н/Д:Феникс, 2011. – 407с.)
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