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Буйленко В.Ф.
Одно из важных условий развития рынка туризма – высокое качество турпродукта.
Туристская услуга как «невидимый» товар имеет ряд особенностей:
– неосязаемость: туристскую услугу нельзя увидеть до покупки;
– неспособность к накоплению;
– ее производство и потребление происходят одновременно;
– потребитель участвует в процессе производства туристской услуги.
Следует отметить, что недовольство потребителей туристскими услугами возрастает в период экономического кризиса, когда доходы населения сокращаются, а цены на туристские услуги растут (492 знака).
(http://www.razlib.ru/nauchnaja_literatura_prochee/turizm_uchebnik/p6.php#metkadoc18.
Режим доступа: 23.01.2015)
Make the annotation (70-100 words) of the following article in English
CAREERS IN THE HOTEL INDUSTRY (PART I)
A hotel is a complex operation. It includes places for people to sleep and eat and shop; there are often recreational facilities and areas for public gatherings. In fact, a hotel often can be considered as a small city within its own walls and grounds.
The top people in the hotel industry are managers. The majority of them hold management positions in individual hotels, but some work in the executive offices of the hotel chains. The principal function of management is to coordinate all the different activities that take place in a hotel. The managerial personnel must therefore have a broad range of experience in the various departments of a hotel. Today, several universities offer courses in hotel management. The trend in recent years has been to select management trainees from the graduates of these courses. As their practical knowledge increases, they move up the ladder of promotion to front-desk positions, and then on to assistant manager, night manager and finally general manager. However, they may have worked as food and beverage purchasing agents, cashiers, inspectors in the housekeeping department, and many other positions that contribute to their overall knowledge. If they are employed by a chain, they may be shifted not only from department to department but also from hotel to hotel during the course of their careers.
The executive staff of a hotel includes many people with special skills, experience, or professional training. The promotion staff, for example, must know not only the hotel field, but also advertising and public-relations techniques. The head housekeeper runs a complex organization with many employees, not just a single household. She needs to know the intricacies of purchasing on a large scale, as well as how to make beds and clean carpets properly. The members of the engineering and maintenance staffs need education and experience in their specialities. The chefs and cooks, even though they are out of sight of the public, are important to the success of a hotel. We have noted that the food and beverage department in some hotels brings in more income than room rentals. Good cooking is a skill that requires natural aptitude; indeed, many people consider cooking an art. Many of the best cooks in the world come from Europe, particularly from France and Switzerland. In those countries, people who wish to become chefs often begin to work as apprentices at an early age. They are trained by an experienced chef in all aspects of kitchen work, cooking and restaurant management. A head chef must be an expert not only in cooking itself, but also in planning, purchasing and supervising other kitchen personnel. The normal route of advancement in the kitchen is from cook to specialty chef to head chef to executive chef (2355 знаков).
(Королева Н.Е. Английский язык. Сервис и туризм. English For Tourism: Учебное пособие / Н.Е.Королева – Изд. 5-е – Ростов н/Д:Феникс, 2011. – 407с.)
Translate into English.
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