Using the diagram below and the information from the table, in groups prepare a description for each type of corporate culture and present it to your groupmates.

All of you are the members of the work group for designing an advertising brochure. Present your ideas according to the role cards:

Card A - Production Manager

Card B - Finance Manager

Card C - Sales & Marketing Manager

Card D - Human Resources Manager

Card E - R&D Manager

Card F – supervisor of the work group

PROJECT WORK

‘Perfect Company’

22 You are going to prepare and give a presentation about the company which you should invent. Work individually or in pairs and follow the outline:

1. What does your company produce?
2. What is it called?
3. What kind of public image do you have?
4. What is your company structure?
5. How many people do you employ?
6. Where are your headquarters?
7. Do you have offices in other countries? if so, where?
8. What is your turnover; market share and net profits? Who is your main competitor?
9. Are you growing, shrinking or holding steady?
10. What are your most promising products and/or markets?
11. What problems are you having and how are you dealing with them?
12. What are your employment policies?

- dress code

- timetables/hours of work

- relations with clients

- conduct at work (good facilities, opportunity to express your opinions, ‘interesting’ and ‘enjoyable’ work, flexitime, adequate payment, perks(e.g. discounts on travel and more company social events), receiving end-of-year bonuses).

WRITING