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English newspaper style may be defined as a system of interrelated lexical, phraseological and grammatical means which is perceived by the community speaking the language as a separate unity that basically serves the purpose of informing and instructing the reader. Since the primary function of newspaper style is to impart information, only printed matter serving this purpose comes under newspaper style proper. Such matter can be classed as:
1. brief news items and communiqués;
2. press reports (parliamentary, of court proceedings, etc.);
3. articles purely informational in character;
4. advertisements and announcements.
The most concise form of newspaper informational is the headline. The headlines of news items, apart from giving information about the subject-matter, also carry a considerable amount of appraisal (the size and arrangement of the headline, the use of emotionally colored words and elements of emotive syntax), thus indicating the interpretation of the facts in the news item that follows.
a) Brief news items The function of a brief news item is to inform the reader. It states only facts without giving comments. Newspaper style has its specific vocabulary features and is characterized by an extensive use of: 1. special political and economic terms; 2. non-term political vocabulary; 3. newspaper cliché; 4. abbreviations; 5. neologisms.The following grammatical peculiarities of brief news items are of paramount importance, and may be regarded as grammatical parameters of newspaper style: 1. complex sentences with a developed system of clauses; 2. verbal constructions; 3. syntactical complexes; 4. attributive noun groups; 5. specific word order.
b) The headline The headline is the title given to a news item of a newspaper article. The main function of the headline is to inform the reader briefly of what the news that follows is about.
Syntactically headlines are very short sentences or phrases of a variety of patterns: 1. full declarative sentences; 2. interrogative sentences; 3. nominative sentences; 4. elliptical sentences; 5. sentences with articles omitted; 6. phrases with verbals; 7. questions in the forms of statements; 8. complex sentences; 9. headlines including direct speech.
c) Advertisements and announcements The function of advertisement and announcement is to inform the reader. There are 2 basic types of advertisements and announcements in the modern English newspaper: classified and non-classified(separate).In classified advertisements and announcements various kinds of information are arranged according to subject-matter into sections, each bearing an appropriate name.As for the separate advertisements and announcements, the variety of language form and subject-matter is so great that hardly any essential features common to all be pointed out.
d) The editorial Editorials are an intermediate phenomenon bearing the stamp of both the newspaper style and the publistic style. The function of the editorial is to influence the reader by giving an interpretation of certain facts. Emotional coloring in editorial articles is also achieved with the help of various stylistic devices(especially metaphors and epithets), both lexical and syntactical, the use of which is largely traditional.
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